Our Story
From humble beginnings in Neiva, Huila, Colombia...
We set out to reimagine how specialty coffee is grown, sourced, and shared. What started as a small experiment with a few farmers has grown into a collaborative platform uniting growers, roasters, and coffee lovers across continents.
At every step, we prioritize transparency, sustainability, and mutual respect. We believe that each cup tells a story—not just of flavor, but of place, people, and purpose.
Through years of trial, learning, and partnership, our mission has become clear: empower farmers with tools and fair access, help roasters source distinctive origins, and help end consumers connect directly with the stories behind their coffee. We stand by values of integrity, adaptability, and long-term relationships.
Meet The Team
Natan Sojko
Head of Roaster Alliances
Natan builds and sustains long-term partnerships with coffee roasters around the world. With a deep understanding of roaster needs, he designs collaboration programs that align quality expectations with farmer capacity.
His work ensures that every connection is based on trust, transparency, and shared growth, helping roasters consistently find coffees that inspire their craft.
Albeiro Caicedo
Head of Colombian Operations
With over 30 years of experience managing development projects, including work with USAID, Albeiro leads Finca Market’s on-the-ground operations in Colombia.
He coordinates farmer networks, oversees quality control, and manages logistics to ensure smooth export flows. Rooted in community relations, Albeiro bridges the gap between rural farmers and global buyers, making sure producers’ voices are heard and respected.
Maximilian Gora
Head of Product & Farmer Success
Maximilian drives the vision of Finca Market, ensuring that the platform empowers farmers and delights roasters. He focuses on building scalable tools, fostering innovation, and creating programs that improve transparency, trust, and long-term value across the supply chain.