Fair coffee, made simple.
Our Mission
Making coffee trade simple and fair.
Coffee is one of the most traded commodities in the world, but the system behind it is broken. Too often, farmers receive only a fraction of the value of their harvest, while roasters pay premiums without knowing how much reaches the people who grew the beans.
Finca Market was created to fix this imbalance. We connect farmers and roasters directly, replacing unnecessary middlemen with clarity, trust, and fairness. Farmers gain the freedom to set their own prices. Roasters gain transparency and access to unique coffees. Everyone wins when value flows where it belongs.
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Why It Matters
Coffee isn’t just a drink — it’s a livelihood for millions of families across the world. Yet many smallholder farmers still struggle to make a dignified living. At the same time, roasters face limited options for sourcing coffee with full traceability and consistency.
​By creating a direct, transparent bridge, Finca Market ensures:
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Farmers earn more from every pound they sell.
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Roasters gain confidence in quality, origin, and supply.
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Communities benefit from a healthier, more sustainable coffee trade.
How We Do It
We believe fairness shouldn’t be complicated. Finca Market uses technology to make direct trade seamless and reliable:
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Direct connections between farmers and roasters.
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Full traceability for every coffee lot.
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Modern tools that simplify logistics, communication, and payments.
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Fair pricing that ensures farmers keep more of the value they create.
This combination of human relationships and smart technology transforms how coffee moves from farm to cup.
Our Vision
We envision a coffee industry where farmers thrive, roasters innovate, and consumers trust every cup. By making coffee trade simple and fair, Finca Market is reshaping not just how coffee is sold, but how value is shared.
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We’re building a future where transparency replaces opacity, fairness replaces exploitation, and quality is celebrated at every level of the supply chain.
